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Madhukar Sabnavis

Stories by Madhukar Sabnavis

Brands must reinvent or die!

Brands must reinvent or die!

Rediff.com 4 Mar 2005

The power of media content

The power of media content

Rediff.com 4 Feb 2005

Strategy is execution

Strategy is execution

Rediff.com 5 Nov 2004

The end of branding as we know it

The end of branding as we know it

Rediff.com 1 Oct 2004

Has political advertising matured?

Has political advertising matured?

Rediff.com 2 Apr 2004

Is celebrity advertising effective?

Is celebrity advertising effective?

Rediff.com 5 Dec 2003

Check out the consumer reaction first!

Check out the consumer reaction first!

Rediff.com 5 Sep 2003

Connecting with the audience

Connecting with the audience

Rediff.com 1 Aug 2003

How responsible is advertising?

How responsible is advertising?

Rediff.com 4 Jul 2003

The age of micro-communication

The age of micro-communication

Rediff.com 6 Jun 2003

The desi touch of foreign brands

The desi touch of foreign brands

Rediff.com 4 Apr 2003

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